PURE SUPERFINE
LESS IS MORE
Pure Superfine is the pinnacle of cashmere luxury. It is so fine that a superfine knitted garment drapes with silky fluidity yet retains all the luxury chic associated with fine clothing made from the world's finest natural fibre.
The Superfine collection is created using a yarn so fine that it is made up of '3' strands of yarn twisted together, it is half the thickness of Pure's standard yarn which is made by twisting only '2' strands. This can only be achieved by using the very longest, finest cashmere fibre and only a limited quantity can be harvested each year.
It's a strange paradox that three strands are finer than two, but such is the rarity and luxury of Pure Superfine that 'less is most certainly more.'
RARE CASHMERE
To illustrate just how rare Pure Superfine really is, consider this:
- It takes 4 goats an entire year to produce enough fibre to make an average cashmere sweater.
- It takes 8 goats an entire year to produce the fibre we specify to create a Pure 2 ply sweater.
- To create a Pure Superfine sweater requires the fibre of no fewer than 12 goats.
Little surprise then, that Pure Superfine is made from the finest and rarest cashmere known to man (or goat).