An important aspect of our ethical policy is the selection of materials. We do not wish to sell products that are socially inappropriate, offend our conscience or could offend our customers. 

When considering a new type of product we seek to avoid selecting materials that do not fit the Pure brand and philosophy.  For example we would not consider incorporating into a product real animal fur or any 'unusual' leathers such as crocodile.   

We also seek to avoid the use of man-made materials unless there is a practical or functional property that they bring that cannot be achieved in the same way using materials produced by Mother Nature. 

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