THE PROCESS AND THE ENVIRONMENT
All Pure products are made exclusively for Pure so in most instances we are able to check that they are made in ways that minimize our impact on the environment.
DYEING & FINISHING
We ensure that all dyes and finishing agents used to produce Pure cashmere conform to all the stringent standards set down by European legislation and best practice.
We now use a high performance bi-functional reactive dye, permitting very high colour fastness. This dye is entirely metal-free and AOX-free and complies with all the ecological standards for dyes worldwide.
ENERGY
Most of the energy used by the manufacturing industry in the UK is generated from coal fired power stations. Unfortunately it is the same in Inner Mongolia where coal is cheaper. It is difficult to see how this can be changed without a level of investment that could not be supported by either Pure or our partners.
WATER CONSERVATION
The use of water in the production of cashmere knitwear is vital. All the waste water generated from scouring and dyeing is treated locally and recycled.