Pure Collection was founded in 2002 by Nick Falkingham & Adam Holdsworth who recognised a gap in the luxury market for beautiful, well made cashmere, in contemporary designs at accessible prices.

By 2006 Pure had become the largest mail order and internet cashmere brand in the UK. And in autumn 2006 Pure launched its first catalogue in the United States.

In autumn 2008 Pure launched a new collection of classic, modern, yet chic clothing to complement the design philosophy of the cashmere collection.

 

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