The Pure cashmere colour palette is revered for its breadth of choice. Pure cashmere is dyed before being spun into yarn which gives it a colour vibrancy that can't be achieved by dying yarn or whole garments.  

Pure sources the rarer white fibres for pale colours and grey / brown fibres for deeper shades so that minimal dye is needed to transform each fibre into the desired shade. It is the build up dye that can sometimes cause cashmere to itch (or of course poor quality cashmere can cause the same problem).

For information on dyes and the environment please click through to Pure and the Environment

FREE COLOUR SWATCHES

Though we've done our best to replicate the true colours in our catalogue and website variations may occur due to the printed process and variations in screen settings. If you are in any doubt about the true shade of any colour, please email service@purecollection.com with your name and address and with the colours you'd like to see in the flesh and we'll send you your own personalised colour swatch booklet.

Continue to Pure Ethics