All Pure cashmere products are made from the world's finest cashmere acquired directly from 100% sustainable sources in Inner Mongolia, home to a pedigree of goats that grow the whitest and finest cashmere on the planet.

It's not only the quality of our cashmere and fabrics that gives Pure its luxury status. Luxury means having the capacity to detect the slightest fault in an apparently impeccable garment and discard it as unfit for Pure.

All the garments that bear the Pure label involve many hand processes by craftsmen who have honed their skills over many years. In recent years, Pure has combined these skills with state of the art computerised knitting machines to improve quality consistency whilst reducing cost but every single garment is still hand-linked and hand finished in the same traditional way. This collision of old world standards and new innovation creates beautifully consistent cashmere garments at sensible prices - accessible luxury without compromise.

Explore The Process